“Role of Social Media in Business Promotion”

The business promotion is not a big task now-a-days. The influence of social media is infiltrating in business too. Yeah! You heard it right. The world of social networking is expanding a lot and many new users are updating their presence in it. The business brands are finding it a suitable place to promote their brands around the globe.

Without wasting much time in providing introduction details I am quickly coming on the benefits that social media is creating on business promotions.

Here are some benefits of using media in brand promotions:

1)    Targeting the Right Audience:

Your products are for people. Isn’t it? Mostly products are manufactured targeting the youth of this globe. Yes exceptions are there too. But if you have a product for young generation, social media is an ideal place to promote it, as 70 % of them are online in India. If they are so much active in it, why are you not cashing it out?

2)    Building Relations:

You are not alone in the world of social media. Several business companies and distributers are available to serve. You can also have an opportunity to come across them. You can get a distributer in other city or anywhere in the world. You may get tie- ups with other brands to expand your product’s range or business. Social media is tool of making healthy relations with someone you never knew. That’s why it called Social (Relation) networking.

3)    Brand / Product Promotion:

Being active in social media is now a trend. From common masses to celebrities all are here in this trend. It is a smart move to open your cards in this point of time. Telecast your brand or new product launches. Post the pictures of your product on various social media websites. Provide attractive information about the features of your product with catchy lines. Make your followers and fans aware of every event you do. All these little efforts can turn the table for you. It makes a huge difference trust me....

4)    Pressure of Heavy Competition:

It is good to have competition in the market as people have more choices in the same demand at cheaper prices. But it is not as good for product manufacturers as it is for buyers. It acts as a pressure for manufactures to remain in the market with quality products at reasonable prices. Here branding comes to play a major role. Brand yourself ahead of your competitors. But what should I do when my competitors are on social media too? It’s a valid question if you can do a thing there are others too. But don’t murmur in your mind. Take it as a chance to spy on their activities and evaluate their level of promotion. Try to do better things to promote your business or products.    

5)    Generating more Sales:

Yeah!!... Every business owner’s eyes lit up when he sees such headings in an article. It happens... no need to be shy on that. You can run a contest on your facebook page or get reviews on comment section. Social media can get you ideas to improve your product performance. With social media you can reach to remote zones to promote your product. You can also provide special discounts on social websites to attract buyers. Provide them with shopping vouchers when they log in on your website. Daily deals are also in fashion that you can go for. All the above mentioned techniques can generate you more sales.

6)    Social Media is Free of Cost:

If one can get so much of benefits without spending a penny, so why not apply it for business? Mostly social media websites are free to use. You just need to make your account. If you are not yet online or on social media with your business hurry up ....most of business companies are now online. Start it as soon as possible to gain these benefits. If you are not finding suitable for these kinds of promotions you can hire a team of two or four members who are expert in digital marketing. It is an investment that can earn you huge profits. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your business.  

    On paper by,

Faiz Akhtar,

Dreamz Infra Ventures